Olive B Plex protection with olive oil extract. This unique product helps to strengthen the hair from the inside, and saves the hair from damage before lightening with bleach. Everyone wants to have strong, healthy, manageable hair, but modern life factors affect the hair. Aging, increased use of hot irons and hair dryers, and the global trend for hair coloring all contribute to damage and weakening of the hair fiber. As such the hair strengthening market is growing rapidly as science begins to research and develop to combat hair weakness, thinning and breakage, most solutions for weak hair have included ingredients that work primarily on the surface with some limited penetration. These included various forms of proteins, keratin derivatives, some vitamins and natural oils.